Field notes · Tactical reads
Growth plays, declassified.
Field notes on AI agents, paid media, fractional CMO playbooks, and the load-bearing systems that quietly hold pipeline up. No fluff. No vibes. Just what holds weight.
Latest notes
Filed weekly
AI
Top 7 AI Tools for Small Businesses That Actually Help Businesses Grow in 2026
Discover the top AI tools for small businesses in 2026 that help automate marketing, improve SEO, boost productivity, and increase business growth with smarter digital strategies.
May 22, 2026
Read more 
Strategy
The 5 Funnel Leaks Killing Your CAC
Most teams don't have a traffic problem they have a leak problem. Here's the diagnostic we run on every new account, and the fixes that move the number first.
Apr 22, 2026
Read more AI
AI Agents vs Hiring an SDR: A 12-Month Cost Breakdown
We ran the math on a $99/mo agent vs a $72k/yr SDR for outbound. The result is messier and more honest than the LinkedIn takes suggest.
Apr 18, 2026
Read more Operations
Why a 5-Day Squad Beats a 6-Month Agency Onboarding
Speed compounds. The case for parachuting a senior squad into your stack instead of waiting two quarters for a traditional agency to ramp.
Apr 11, 2026
Read more Analytics
The Only Revenue Dashboard Your CEO Actually Reads
Seven dashboards is six too many. The exact metrics, layout, and cadence that turn data into a daily decision-making habit.
Apr 04, 2026
Read more Strategy
Stop Running Marketing on Vibes: A Quarterly Operating Cadence
How elite teams turn quarterly planning into weekly action without drowning in OKRs and Notion docs nobody opens.
Mar 28, 2026
Read more Field notes · Free, weekly
One growth play. Every Tuesday. No filler.
The same plays we ship to clients, sent before your first meeting of the day. Read in four minutes, keep forever.
Limited Capacity · This Week
The week holds 5 seats. No more.
We cap the intake on purpose small rooms, sharper acoustics. Make the cut and you get a desk inside the system that's already moved millions in pipeline.
Seats left this week2 / 5
Door policy · You're on the list if
What's in the envelope
Worth $299 · FreeFree Growth Blueprint Call
- A full funnel walkthrough every floor, every leak named out loud
- We point at the line items quietly setting fire to your growth
- A 30-60-90 day roadmap, drafted in your handwriting, yours to keep
Founders walk out with 8–12 hours of guesswork crossed off the list