AI & Automation: The Turbocharge Your Marketing Needs for Growth

Say goodbye to the incessant maneuvering of your marketing activities. You can now envision a future where automation and AI will handle mundane processes, and you can strategize for growth. In this blog, we will consider why hiring a Fractional CMO who specializes in AI and automation marketing may be your best bet for enhancing your marketing superpower.

The Disruption Of The Context of Marketing

Marketing is ever-changing. There are always new advancements that can be utilized. Among these advancements are marketing automation and AI. These platforms have the potential to improve your marketing, create and improve contact, and ultimately improve customer satisfaction. But most likely, it is very much like a video game where you are thrown into the action without properly understanding the mechanics and having to juggle multiple objectives at once. It's an intriguing prospect, but it can also be overwhelming and confusing.

Say Hello to Your Fractional CMO: The AI & Automation Coach

This is where fractional CMOs become invaluable. They are not only strategic thinkers but also tech-savvy professionals who can guide you through the digital landscape and help you reap the maximum benefits of AI and automation.

Opportunity Spotting

An experienced CMO, in fractional terms, can assess your marketing systems to find ways that AI and automation can be improved. For instance, if you need help outsourcing the scheduling of posts on their site, they will be able to suggest the use of a social media tool that schedules and does most of these actions. This change allows you to shift your focus onto bigger-picture initiatives so you maximize the brief periods you have.

Implementation & Integration

What kind of AI or automation tools, in your opinion, should you employ? How do you embed them into these applications already within your setup? A Fractional CMO will address the aforementioned questions by explaining various available specifications, suggesting working tools, and explaining how they can be incorporated into the systems without affecting them.

Campaign Optimization

For example, imagine being able to customize the content of email newsletters through artificial intelligence or being able to dictate the market of preferred an advertisement through machine learning algorithms. Such tasks can be performed by a fractional CMO who can automate them, acting like an artificially intelligent assistant that continuously evaluates and recommends changes to the business's marketing strategy so that one achieves the goals described previously.

Data-Driven Insights

It is essential in business to use the abilities of machines to make sense out of marketing data. In this case, a fractional CMO can draw these conclusions and provide them for the appropriate marketing strategy of the business as a whole and enable such a business to make sound decisions meant to improve the overall performance.

AI & Automation Tools, Not The Core of Marketing Strategy

Remember this: AI and automation will not solve all your marketing needs. Your fractional CMO will be in charge of demonstrating how these tools will augment, rather than substitute, your broader company goals. Here's how:

Enhancement of The Existing Marketing Strategy

The existing marketing strategy should never be replaced by AI or automation and they should be seen as complementary. This is where a fractional CMO will assist you, making sure that technologies do not surpass your strategic vision.

Strategic Thinking

Automation can deal with operational and simple processes. However, creativity is paramount when communicating the brand to the target audience. Even with automation, plenty of thought and theory goes into formulating those messages for the target audience. Why automate campaigns if there's no strong appreciation of what the customer wants or needs?

A Case In Point: AI Personalisation

Take for instance, an e-commerce store that cannot, for the life of them, personalize customer experience. If they work with an AI knowledgeable fractional CMO, they would create a recommender system that harvests customer images and suggests products that the clients have never purchased. This way, customer satisfaction increases, which leads to higher conversion rates and ultimately increases sales.

Ready to Offload Your Work to AI & Automation?

Don't be afraid of AI and automation; organizations that face them hire fractional Chief Marketing Officers to navigate them. With minimal effort and the right approach, AI can be your next marketing advancement when supported by a fractional CMO. Reach out to Growth Optimizers now to find out how we can guide you through your journey of integrating AI and automation into your business. Make sure you catch our next post in this series, where a fractional Chief Marketing Officer can play the role of a business partner in accomplishing the overall goals of the company.